Your website is the cornerstone of all your marketing efforts. This is where you should be directing all of your clients/members/donors and prospects to – and not just for one visit, but to engage them for multiple visits. Create a site that offers a variety of resources that they will seek out regularly. Keep the content updated and continue to drive visitors to the site via regular e-mail blasts, printed materials, QR Codes, and social media. All of this will help increase your organic search results – along with video placement on the site as well!
Many existing websites are outdated and static. There is little interaction between visitor and the organization. To truly engage your online audience, you need to evaluate your current site and determine what information you want your visitors to see and or learn about you. Of course listing your services and products is important, but even more so, what are the real benefits to your clients – think about this from their standpoint, not your own! If they have questions, how do they find the answers? Are you making it easy for them to do business with you? You will also want to compare your site with those of your competition – see what they are doing and identify sites that you like.
At CL Graphics we partner with web developers to help provide quality solutions for our clients – give us a call to learn more.