Resources & Support

I Want to Try Some of the New Media Options!

So what is all this talk about “Cross-Media?” And I thought you were a printing company – how come you are getting involved in all of this? I think I want to get started with something, but not really sure what…

So How Can You Help?
The options for communicating with your existing and prospect audiences are more varied than ever before. And while not all of the options are right for everybody, it is critical that you begin to incorporate a variety of communication methods. The power of an Integrated Marketing Plan suggests that while the typical response rate for Direct Mail alone could be ½ -1 %, Newspapers another 1% and Broadcast 2% - when you incorporate all 3 together you will find that the total is not just 3½- 4% , but rather as high as 8%!

In today’s expanded arena you have even more marketing weapons to consider. But the advice is still the same – be sure to utilize more than one method for best results. Keep your branding and message consistent though – this is no time for mixed signals as to what you do.

What makes using a company like C L Graphics a wise choice? To begin with, we have over 28 years experience in working with customers to communicate with their intended audience. And the principals used in developing the digital files necessary for print are similar to what is required for the newer media as well. And perhaps the main reason is that utilizing one resource to manage all the versions helps to maintain the integrity of your organization’s branding – consistent use of logos, tag lines and message is critical.

Here is a listing of Cross-Media applications that C L Graphics can integrate in to your marketing strategies:

• E-Mail Marketing

• Mobile Marketing

• PURL’s

• Website Content and Development

• Video

• Print – Digital and Offset

If you would like additional information on these programs, please give us a call at 815-455-0900, or through e-mail at: info@clgraphics.com.